Evaluation

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Evaluation Draft

1. in what ways does your media product use, develop or challenge forms and conventions of real media product?
- Conventions – blood, zombies (monster), guns/weapons, fast paced flashes and events, news report explaining what’s happened, dark atmosphere/low key lighting, harmonious and dark, fast paced music, graveyards, collapsed buildings and wasteland, survivors, graffiti, gory FX
- Blood (red food coloring), zombies (someone with a hood), toy guns and broom handles, flashes (used a lot to explain what has happened in a short amount of time), filmed at night and all shots including day converted to black and white, music developed on garageband and harmonious music is very sorrowful and juxtaposes the faster pace that follows, graveyard featured at the start of the pan to show that death has arrived swiftly as title that is over it says two weeks later, wasteland and collapsed buildings add to the apocalyptic feel, zombie films always have people who are yet to be infected, graffiti shows that all hell has broke loose and there is no order or law enforcement, used to show wounds and effects of the spore and sound used to give the effect of a deadly blow
- Yes as it is a zombie horror and we have used survivors, weapons, gore, zombies, a wasteland.
- See references
2. how does your media product represent particular social groups?
- we tried to make it reach as many people as possible by making characters from different walks of life and by using a mixture of instruments and genres to make the music.
- Everyone is equal in a time of worldwide crisis people work together instead of every little squabble still taking place.
- Target audience is 15 going off the BBFC so minimal amount of gore and swearing used and characters are designed to relatable to different teenagers.
3. what kind of media institution might distribute your media product and why?
- this is something that wouldn’t be produced by Hollywood as it doesn’t need the production value of a Hollywood film and would be made in England with English production values due to the low amount of SFX needed. Such English films include Colin which cost £45 to make.
- It would be a TV movie and shown on maybe SCI-FI, ZoneHorror or five.
- It would be released for the horror film boom around Halloween time but it wouldn’t offer an opportunity for any form of merchandise or franchise.
- This is through the use of low key lighting and gore.
4. Who would be the audience for your media product?
- See BBFC 15 rating
- See references
5. how did you attract/address your audience?
- 15+ due to content and horrors are usually this rating or higher. Horrors are popular between teens to late 20s and zombie films tend to be more popular with males.
- there aren’t any moments that would terrify the audience as our opening sequence is only meant to set the events of the film into motion.
- POV to put the audience in the shoes of the first zombie and one of the survivors. Showing the various stages of the mutation first hand through numerous shots mainly close ups allowing the viewer to experience the changes first hand.
- they are being asked to put themselves in the shoes of both the survivors and zombies and are allowed to watch everything that has happened to the world due to the spores effects.
- gives the viewer a more in-depth feel to the storyline and the emotions the characters.
- we are following the generic conventions by showing the mutation allowing us to use special effects to show gore etc. one of the suspenseful moments was when the survivors are being attacked by the zombie. Another is when the mutation occurs and the zombie attacks the girl.
- get from facebook etc.
6. what have you learnt about technologies from the process of constructing the product?
- Strengths:-
• Good quality camera which produced high quality video and sound
• The tripod was very sturdy, and secure
• All of the equipment was easy to use
• The green screen equipment worked very well and was also easy to use
Weaknesses:-
• There were different makes of cameras so you had to make sure you had the right camera as different ones had different settings and effects
• The camera recorded onto tape which takes longer to import and doesn’t hold as much data as a hard drive or memory card camera

- we found that due to us using small commercial cameras we were unable to get rid of the wind sound as we didn’t have access to a boom mic and cover and this picked the wind up. Also we found that it is hard to film in public places as people would walk near and in one case we had the sound of a motorbike get caught in the shot. In most cases we just reshot the shot straight after and asked anyone nearby if they would mind going a different way or moving away while we filmed.
- the only new technology we used was the green screen in the media studio however we experimented with it to begin with to see what we could potentially use and we decided how to use it from there.
- There were several effects built into imovie that where useful to make the video and these where…. These proved to be useful as they where effects that could not be made by using the camera and would be hard to try to create otherwise the … effect was good at making the image look pixilated and was a helping factor as this saves a lot of work however it also had to be run through Photoshop to make the image how we wished .garageband was a useful piece of software as instead of hiring a person to make a sound track we could decide on how we wanted it to sound with compliance and reference to the movie once finished as originally we didn’t know originally what kind of sound track we wanted but by listing to the sound loops and changing pitches we found the right one which helps create a more tense piece (put before and after on prezi)(WITH SOUND AND WITHOUT!)


7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
- we found that by planning and drawing up an animatic we were able to ensure that we could make sure that the opening sequence was of a higher quality than our preliminary task which was honestly terrible mainly due to inexperience of the filmmaking process and we were also able to decide on what subgenre of horror we wanted to use and what sort of monster or killer we wanted to use and at the same time formulate a viable plot.
- we were able to use wider use variety of shots thanks to us deciding to do a zombie film.
- we all feel more confident with the equipment as we have had more time to work with the equipment we were provided with and feel that it has been very useful in helping us to understand the filmmaking process and at the same time formulate ideas with what is available to us wherever and whenever we are filming.
- we feel that we have done the best that we could to fill the brief and we feel we are as close to the brief as we can be.

Final Cut

Assessment 9: Rough Cut

Risk Assessment

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Assessment 8: Shooting Schedule

Shot № Type Duration (seconds) Location Mise-en-scene
1 Long Shot 10 Burn Valley Drugs, costume
2 Close up 2 House Drugs
3 Medium Close Up 5 House
4 Close up 2 House Make up
5 Close up 2 House Make up
6 Medium Shot 3 Bathroom Soup
7 Close up 2 House
8 Medium shot 3 House
9 Close up 2 House Make up
10 Low angle 2 House
11 Medium Shot 3 Street
12 Medium High Angle 2 Bed Make up
13 Pan 4 to 5 Bed
14 Medium Long Shot 3 Steetly
15 Pan Tilt 5 Steetly
16 Multiple Shots 2 News Studio

Assessment 7: Animatic Storyboard

Start off with the company logo that fades out to the deal from behind the bush for secrecy. We start flashing between the action and a news report starting with the user taking the drugs from a close up leading to a medium close up of him on a high from the drugs. We then see the side effects forming from various camera shots such as close up and the flash in another news report clip. We then see him in his primal state and leaving the home to attack someone. We then see his victim die and resurrect as a zombie as the news report says, “The dead will walk the earth.”

We will then flash to 2 weeks later were we see some survivors fighting zombies as we then cut to one week earlier.

Assessment 6: Organisation of actors, locations, costumes or props

The following equipment and locations are what we will need to film our sequence:

Steetly (for wasteland effect)

Guns

Drugs

Lab

Lab equipment

News studio (done through green screen)

Melee weapons

Make up

House 

Assessment 5: Pitch Idea

Pitch for assessment 5

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Assessment 4: Initial Ideas

Assessment 3: Research of target audience and genre

When looking into target audience I decided to see how the BBFC classifies 15 and 18 films to see which would be most suitable. I found out the following:

15
Discrimination
The work as a whole must not endorse discriminatory
language or behaviour.

Drugs
Drug taking may be shown but the film as a whole must not
promote or encourage drug misuse. The misuse of easily
accessible and highly dangerous substances (for example,
aerosols or solvents) is unlikely to be acceptable.

Horror
Strong threat and menace are permitted unless sadistic
or sexualised.

Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and
self-harming) should not dwell on detail which could be
copied. Easily accessible weapons should not be glamorised.

Language
There may be frequent use of strong language (for example,
‘fuck’). The strongest terms (for example, ‘cunt’) may be
acceptable if justified by the context. Aggressive or repeated
use of the strongest language is unlikely to be acceptable.

Nudity
Nudity may be allowed in a sexual context but without
strong detail. There are no constraints on nudity in a
non-sexual or educational context.

Sex
Sexual activity may be portrayed without strong detail.
There may be strong verbal references to sexual behaviour,
but the strongest references are unlikely to be acceptable
unless justified by context. Works whose primary purpose is
sexual arousal or stimulation are unlikely to be acceptable.

Theme
No theme is prohibited, provided the treatment is
appropriate for 15 year olds.

Violence
Violence may be strong but should not dwell on the infliction
of pain or injury. The strongest gory images are unlikely to
be acceptable. Strong sadistic or sexualised violence is also
unlikely to be acceptable.
There may be detailed verbal references to sexual violence
but any portrayal of sexual violence must be discreet and
have a strong contextual justification.

18
In line with the consistent findings of the BBFC’s public
consultations and The Human Rights Act 1998, at ‘18’ the
BBFC’s guideline concerns will not normally override
the principle that adults should be free to choose their
own entertainment. Exceptions are most likely in the
following areas:

• where the material is in breach of the criminal law,
or has been created through the commission of a
criminal offence

• where material or treatment appears to the BBFC to
risk harm to individuals or, through their behaviour,
to society – for example, any detailed portrayal of
violent or dangerous acts, or of illegal drug use,
which may cause harm to public health or morals.
This may include portrayals of sexual or sexualised
violence which might, for example, eroticise or
endorse sexual assault

• where there are more explicit images of sexual
activity which cannot be justified by context. Such
images may be appropriate in ‘R18’ works, and in
‘sex works’ (see below) would normally be confined
to that category.

In the case of video works (including video games),
which may be more accessible to younger viewers,
intervention may be more frequent than for cinema films.

Sex education at ‘18’
Where sex material genuinely seeks to inform and
educate in matters such as human sexuality, safer
sex and health, explicit images of sexual activity may
be permitted.

Sex works at ‘18’
Sex works are works whose primary purpose is sexual
arousal or stimulation. Sex works containing only material
which may be simulated are generally passed ‘18’. Sex
works containing clear images of real sex, strong fetish
material, sexually explicit animated images, or other
very strong sexual images will be confined to the ‘R18’
category. Material which is unacceptable in a sex work
at ‘R18’ is also unacceptable in a sex work at ‘18’.

The Horror Genre
First of all, i decided to research the history of horror to see if i would rather do a more classical style horror or stick to the more modern stereotype of horror. The following is a brief timeline of the main events of horror:
1890's-1920's - first horror films made around this time, first Frakenstein made in 1910 and first vampire film Nosferatu made in 1922 both are silent films.
1930's-1940's - film companies started to use sound which helped the horror genre alot as they became able to use sound more powerfully to bring across emotion and tension in a scene. During this era Universal released their series of horror films namely Frakenstein, Dracula and The Wolfman. Also during this time some horrors started to combine elements of other genres such as the sci-fi/horror The Invisible Man in 1933. Although not the first werewolf film The Wolfman became one of the most influential. some of the most popular films of this time are I Walked With A Zombie and Dr Jekyll and Mr Hyde.
1950's-1960's - most horrors during this time focused on religion, apocalyptic settings, madmen or alien invasions. Such films from this era are Rosemary's Baby, Peeping Tom, Psycho and Invasion of The Body Snatchers. Britain started to become more well known on the horror seen aswell with the release of Hammer Horror's Dracula starring Christopher Lee and Peter Cushing. It was also during this time that the modern zombie came to be with George A. Romero's Night of The Living Dead. Low budget gore-shock films started to emerge with the likes of Blood Feast and Two Thousand Maniacs.
1970's-1980's - the occult proved a popular subject in the 60's and thus the horror films of the 70's followed the same route the most well known of these being The Omen from 1977. George A. Romero continued with his modern zombies by releasing the sequel to NOTLD, Dawn of the Dead. Ridley Scott directed Alien the first obvious Sci-Fi/Horror combo in years. The slasher genre started to show popularity towards the late 70's-early 80's with films such as The Texas Chainsaw Massacre and Halloween proving the genre was popular. The 80's brought home video techonology and with it these films made there way to the home. However this also lead to most of the more violent films like Texas Chainsaw Massacre and Halloween being banned and put on the 'video nasties' list along with Sam Raimi's The Evil Dead and Abel Ferrara's The Driller Killer. In all 72 films were on the list however today only 11 remain as the rest have been released either uncut or with cuts made such as Cannibal Holocaust having 5 minutes and 44 seconds removed to remove the majority of the animal cruelty (actual animals are killed in the film) and the rape scenes.
1990's-2000's - filled with mostly sequels of films from the 80's such as Child's Play and Leprechaun. Splatter genre became more popular thanks to Scream and the emergence of the japanese horror films in the western market. One japanese director became well known for his violent and exetremely gory films, this man is Takashi Miike, a good example of his films includes Ichi The Killer a film about a sadomasochistic yakuza enforcer with a Glasgow Smile. He kills his victims in flamboyant ways and in most cases masturbates over the corpse. Japan has since become well known for its gory films with one being reported to the police in America leading to the Japanese police investigating the film makers who had to prove that the killing deicted in the film was not real and was staged. The film was the second in the Guinea Pig Series Flower of Flesh and Blood and it was the actor Charlie Sheen who reported it thinking the killing was real. America remade normal J-Horrors such as The Ring and The Grudge whilst dabbling in the gore that was proving popular with the Saw and Hostel films. However the Japanese gore films still prove to be more shocking especially as unlike American gore films the J-gore films sometimes combine pornagraphic material to create the ero gore genre however this does rarely get made into a live action film and is generally kept within the anime and manga scene from Japan most not making getting an official release on western shores.

Notable examples of sequences/stills from Horror films that show useful camera hots/movement, editing and sound

href="http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=7159507">An American Werewolf in London Transformation

Dave | MySpace Video
American Werewolf In London Transformation Scene


The Bride Of Chucky Opening Sequence


Resident Evil 5 Teaser Trailer (Game trailer but uses very good camera shots and editing)

From Dusk Till Dawn Pull Focus and Slow Motion
Pull Focus




Slow Motion


Resident Evil
Zoom Out

Assessment 2: Analysis of an opening sequence

The sequence I have analysed is the first five minutes of the cult horror film Ginger Snaps.

The sequence starts with a set of establishing shots that show the film is set in a quiet suburban area known as ‘Bailey Downs’. After this we are shown one of the many backyards in the area and the woman that lives there raking up leaves showing us the film is set around autumn time. During this moment the camera pans past the woman to show her son playing in a sand pit. There is ambient sound during this as you can hear a dog barking, the wind and the local children playing. The woman then takes some of the leaves to a black bag and we are again shown her son. He looks at his finger and then proceeds to wipe it on his face. A red substance is left on his face that we instantly know must be blood. As his mother approaches him with a smile on her face a tense music starts to play made up of several stringed instruments playing a single prolonged note. This music stops when she realises that her son is playing with the severed paw of a dog. It kicks back in seconds later with just the one instrument playing the note as she approaches her dog house. When we are shown that it is her dog the music picks up as several stringed instruments once again play the same note only this time playing shorter high pitched notes. As the camera zooms in to the dog’s house we see the mangled body of the dog, the bent gate in front of the dog house and the dog’s house covered in blood and large scratches on the outside. It is during this moment that we realise that a human couldn’t have possibly done that as the scratch marks on the dog house and too large to have even come from another dog and the dog is half eaten. We are then shown a scruffy looking girl walk out of a garage carrying numerous objects such as a chainsaw and an extension cable. This gives the impression that she could have had something to do with the dead dog. During this we can hear the woman crying as we switch to the view of the girl as the woman runs out screaming and shouting that “It got our dog! It got Baxter!”. We are also shown the other residents who just look at the woman then almost immediately get back to what they were doing. It is at this point that we jump to the shot of a T.V. showing a black and white program showing the words ‘Can this happen to a normal woman?’. Although not stated this could hold significance to the narrative of the film. We then cut zoom out to an arm raising and a knife being rocked back and forth over the wrist of the arm in shallow focus drawing our attention to it. The girl from earlier then walks in and we are shown that the arm belongs to another girl and we can see that the room they are in contrasts with the ideal look of the suburban area they live in. Unlike the bright colours and pristine gardens the room is shown to be dark and the ceiling is bare as it is possible to see the support beams that would normally be covered up. We are also shown that the girls have a collection of what could be chemicals like bleach. This along with what the other girl says, ”Fuck! Wrists are for girls. I’m slitting my throat.”, suggest that the girls are either dangerous, obsessed with death or both and also implies that they could be contemplating suicide. The first girl that was introduced is then revealed to be called Bea and she makes reference to the fact that if they did commit suicide they would only be a cliché and that that they would be looked at then ignored just like the woman whose dog was killed. It is then revealed that the two girls are sisters this is revealed as they talk about a pact they made when they were eight years old that promised each other that they would die together. There is then a close up of Bea’s hand showing a set of small scars which is also shown on the other girls hand moments later suggesting that it was in fact a blood pact that they made. There is then a shot of a pristine white picket fence which pans along to a few bloodied panels with the other girl lying in the middle of them giving the impression that she is now dead however it is revealed that she is alive and that it is just a mock up for a photo shoot between the two sisters. It is at this point that we are shown the two sisters taking the rest of the photos in their shoot all of which are themed around death. During this sequence the cast list is shown through the use of subtle white titles.

Title Order

During this sequence the titles are posistioned seperately as one sequence is shown then the film title and companies involved in its making followed by another sequence leading into the sequence with the cast list over the top of it. this gives me an idea of how I should do the title sequence for my opening sequence and in what way i should do it such as the subtle white titles instead of

Assessment 1: Film Noir/Horror Mindmaps

The following powerpoints are the mindmaps for the different areas of both the genres I had to consider for my project, in the end i chose Horror.

Horror[1]

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Film Noir Mindmaps

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